Universal Principles and Local Nuance in Leadership with Ethan Evans
Purpose-driven leadership is more than a trend — it’s a universal principle that empowers teams, drives performance, and creates meaning. In this insightful interview, Ethan Evans, Retired Amazon VP and LinkedIn Top Voice, joins Bärbel Wetenkamp, CEO of Claruna, to discuss how leaders can effectively inspire teams across cultural contexts. The conversation is hosted by Marc Hammoud, CEO of The Swiss Quality Consulting, as part of an ongoing collaboration between The Swiss Quality and Claruna.
Key Highlights
- Start with Why: Ethan emphasizes Simon Sinek’s “Start with Why” as foundational — when people know the purpose behind their work, they are empowered to make better decisions and feel more connected.
- Universal Values: Across cultures, teams want to feel seen, valued, and included. Purpose helps bridge global differences with shared meaning.
- Tailoring Leadership: While purpose is universal, leadership style must be adjusted for local context — recognizing cultural nuances strengthens team trust.
- Meaningful Work: Organizations must avoid delegating only “repeatable” or low-importance tasks to offshore teams. Everyone deserves meaningful, impactful work.
Lead with Purpose — Globally and Authentically
Claruna supports executives and organizations in building leadership capacity that transcends borders. Through coaching, consulting, and training, we help leaders communicate vision, connect with people, and lead with clarity — no matter where they are in the world.
Want to create more meaningful leadership?
🌐 Discover how Claruna can help you lead with clarity and purpose at claruna.com
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