Strategies to Navigate Growth, Communication, and Organizational Buy-In
Overcoming resistance in organizations is one of the biggest challenges leaders face in today’s fast-paced world of growth and transformation. In this engaging conversation, Matthias Schmeisser—2x Talent100 Awardee, LinkedIn Top Voice, and Co-Host of “Escaping the Echo Chamber”—shares proven strategies to address resistance, build alignment, and communicate effectively. He is joined by Bärbel Wetenkamp, CEO of Claruna, in this session hosted by The Swiss Quality Consulting.
Key Highlights
- Identify What’s in It for Them: Every stakeholder — from executive to frontline — must understand the personal value of the change.
- Repetition Builds Acceptance: Communicating the reason behind the change once isn’t enough. Leaders must repeat, clarify, and reinforce — at least seven times.
- Change Fatigue Is Real: Especially in startups and scale-ups, repeated pivots can lead to fatigue. Recognizing this is the first step to moving through it.
- Communication Is the Change: Transparency, empathy, and persistent storytelling are how change becomes culture.
Lead the Shift — With Clarity and Purpose
At Claruna, we partner with leaders to create the conditions for real, lasting change. Through executive coaching, strategic consulting, and transformation programs, we help you turn resistance into readiness and uncertainty into momentum.
Need support navigating change in your organization?
🌐 Explore Claruna’s approach to leadership and organizational transformation
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