Transition from Managing Tasks to Owning Strategy

Strategic leadership mindset is what truly separates exceptional executives from average leaders. In this enlightening interview, Ethan Evans, Retired Amazon VP and LinkedIn Top Voice, unpacks the mental shift required to rise above the operational mindset and fully embrace executive-level thinking. Joined by Bärbel Wetenkamp, CEO of Claruna, and hosted by Marc Hammoud of The Swiss Quality Consulting, this conversation explores what it really means to take ownership of outcomes and drive strategic success.

Key Highlights

  • True Executives Own Strategy: It’s not about following instructions — it’s about shaping the direction of the business and being accountable for the results.
  • Title vs. Mindset: Having an executive title doesn’t automatically mean you’re acting like one. Strategic impact requires real ownership and vision.
  • Responsibility Beyond the Job Description: A junior mindset says “I did what I was told.” A true executive mindset says, “I own the outcome.”
  • Leadership Requires Courage: Sometimes that means speaking up, turning the wheel, and choosing a new path — even when it’s uncomfortable.

Lead with Strategy, Not Just Execution

At Claruna, we help professionals transition from leadership roles to true executive presence. Through coaching, consulting, and strategy development, we guide individuals and organizations to think long-term, act with impact, and lead with accountability.

Are you ready to think like an executive — and act like one?

🌐 Discover Claruna’s leadership transformation programs

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