How Leaders Can Drive Transformation Without Losing the Human Connection
Human-centered leadership is essential when navigating the challenges of digital transformation. In this insightful conversation, Bärbel Wetenkamp, CEO of Claruna, shares actionable advice for leaders seeking to adopt new technologies without leaving their people behind. With reflections by Ethan Evans, Retired Amazon VP and LinkedIn Top Voice, the interview is hosted by Marc Hammoud of The Swiss Quality Consulting.
Key Highlights
- Listen Before You Lead: Leaders must deeply understand how their teams work, what they struggle with, and what support they need before introducing change.
- Communicate the “Why” Clearly: Transformation can feel bumpy. Sharing why you’re changing, where you’re going, and how far you’ve come is essential for team buy-in.
- Lead with Empathy: Successful change management isn’t just strategy — it’s about inspiring belief, building trust, and walking the journey together.
- Use Transition Models: Drawing on models like William Bridges’ Transition Theory, Bärbel encourages leaders to manage both the emotional and operational sides of change.
Lead with Clarity, Compassion, and Vision
At Claruna, we guide leaders and organizations through complex change — from digital transformation to cultural evolution — with a human-centered, strategy-driven approach. Through consulting, coaching, and training, we help you align your people and vision for sustainable, meaningful growth.
Looking to drive transformation without losing your human touch?
🌐 Discover how Claruna can support your leadership journey
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