How Local Values Spark Global Innovation

Cultural diversity and innovation are not opposing forces — when embraced with empathy, they drive global success. In this thoughtful conversation, Bärbel Wetenkamp, CEO of Claruna, and Robynn Storey, CEO of Storeyline Resumes, join Marc Hammoud of The Swiss Quality to explore how international teams can respect cultural anchors while fostering creativity and innovation. This interview reflects Claruna’s global mindset and commitment to inclusive, human-centered leadership.

Key Highlights

  • Empathy Is the Foundation: Innovation thrives when team members listen to one another, understand diverse values, and practice mutual respect — across cultures and personalities.
  • Cultural Differences Are a Strength: The more diverse your team, the richer your collective perspective. Diversity isn’t a barrier — it’s an innovation engine.
  • Respect Local Anchors: Leaders must acknowledge and work with local traditions, values, and norms rather than ignore them.
  • Global Leadership Requires Nuance: Understanding what’s a “no-go” in one region versus another helps leaders navigate challenges and unlock smoother collaboration.

Creating Inclusive, Innovative Teams

At Claruna, we help leaders and teams build global cultures where difference is celebrated and collaboration is rooted in understanding. Through coaching, consulting, and training, we guide organizations in embracing diversity and creating inclusive environments that drive real innovation.

Want to unlock creativity through cultural intelligence?

🌐 Learn more about Claruna’s work with international teams

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