Baerbel Wetenkamp

CEO, Naseeha Business Consulting | Executive Coaching & Leadership Development | AI Adoption & Digital Transformation | Published Author | Helping Leaders in Oman & the GCC Build High-Performing Organizations

The Claruna Method

The human-centered system leaders trust to harmonize digital transformation, align high-performing teams, and build the future of their organization through purpose-driven innovation.

THE CLARUNA REINVENTION ENGINE

A human-centered framework to navigate digital transformation and AI integration.

1. ANTHROPIC AUDIT

Before adopting technology, you must understand your people.

Digital transformation fails when it ignores the human element. This phase involves surfacing the cultural barriers and “hidden” expertise within your team to ensure AI augments human talent rather than replacing it.

 

 

2. SYNERGY STRATEGY

Design the future with AI as your newest team member.

Using insights from the audit, we co-create a roadmap where digital tools serve human goals. This ensures organizational buy-in because the strategy isn’t imposed—it’s built to empower every employee’s unique “portfolio” of skills.

3. ADAPTABILITY STRESS-TEST

A strategy that can’t pivot is a liability.

We simulate market disruptions and technological shifts to see where your human-digital workflow breaks. By stress-testing the collaboration between your team and their new AI tools, we ensure long-term resilience and confidence.

4. COHESIVE TRANSFORMATION

Implementation is a shared language, not a technical manual.

Transformation only sticks when the front line executes with the same clarity as the boardroom. We finalize the shift by ensuring every team member can articulate the “why” behind the tech, allowing the entire organization to move as one.

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TRUSTED BY

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Books

“Bärbel Wetenkamp is an incredible international transformation agent, being at the same time individual and collective coach, very much building on systemic approaches to unlock blocked situations or to progress/grow the organizations.”

-Deputy CEO, pan-European healthcare group (10k+ employees)

“Bärbel Wetenkamp is a trustful partner, especially for C-suite members, and namely the CEO role, also because she has been herself in the position of COO and CEO of companies.”

– C-suite leader, European healthcare & care services

“It has been a pleasure to work continuously with Bärbel during more than 2 years and I strongly recommend her interventions for those who really want to transform their Company with quickly tangible results.”

– Board-level executive, multi-country healthcare provider (EMEA)

Services

Consulting for Digital Transformation and AI Adoption

Our consulting services assist companies in successfully navigating digital transformation. We help engage your employees in the digital shift, fostering an environment of trust and participation. Benefit from creative and innovative solutions that drive your digital transformation forward.

With expertise in AI adoption, we translate seamlessly between tech and business, empowering teams to start with grassroots initiatives and small-scale projects that lead to big-scale success.

Mastering Executive Presence

Elevate your leadership profile with tailored strategies to build trust, confidence, and influence.

  • Develop impactful communication and interpersonal skills.
  • Enhance decision-making under pressure.
  • Cultivate a leadership style that inspires and engages teams at every level.

Embracing AI Without Missing the Train

Stay competitive in the fast-evolving digital landscape with Claruna’s expertise in AI strategy and implementation.

  • Start with small-scale AI projects and scale them for maximum impact.
  • Develop tailored AI strategies aligned with your business goals.
  • Leverage grassroots initiatives to foster widespread team engagement.
  • Bridge the gap between technology and business, ensuring seamless adoption.

Strategic Consulting for Executives

Tailored Strategies for Sustainable Success

Our strategic consulting provides executives with valuable insights and solutions for change management, organisational development, and efficiency enhancement.

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Personal Coaching: Unlocking Leadership Potential

Develop Your Potential: Coaching for Executives

 Our coaching programs empower you to overcome personal and professional barriers, enhance your leadership skills, and improve team dynamics.

  • Focus on engaging people at all levels of your organization.
  • Avoid a top-down approach by fostering collaboration and trust.
  • Develop the resilience to navigate crises and achieve sustainable growth.

Training & Workshops

Building Agile and Adaptive Teams

Our customized training programs are designed to meet your organization’s specific needs.

  • Learn how to implement AI adoption strategies effectively.
  • Discover the power of grassroots initiatives to drive innovation.
  • Develop skills in leadership, transformation processes, and strategy development.
  • Empower teams with tools for resilience and self-management to thrive in dynamic environments.
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Speaking Engagements and Seminars

Inspiring Talks on Leadership, AI, and Transformation

Our speaking engagements deliver valuable insights and practical advice tailored to your organization.

  • Explore the importance of Executive Presence in modern leadership.
  • Learn how to embrace AI adoption through small-scale grassroots initiatives.
  • Gain actionable strategies for digital transformation, leadership development, and change management.

Contact Claruna Business Consulting for tailored consulting, coaching, training, and speaking engagements. Together, we will develop your personalised consulting solution!